11. Include all of your contact information, including a physical address, website and phone number.

12. Don’t ever use your home address. Invest in a post office box to give your business the level of professionalism it deserves.

13. Invite subscribers to forward to a friend.

14. Include regular columns. Make your newsletter predictable by including the same type of information in each edition.

15. Include a note from the company President. This adds a personal element that readers will appreciate.

16. Minimize the use of photos and images. Not everyone has high speed Internet access and images can make a newsletter difficult to download.

17. Have your newsletter edited for grammar and punctuation. One or two typos are forgivable, but too many and you will begin to lose credibility.

18. Use high-contrast colors that are easy to read. Dark letters on light backgrounds (black or blue on white) are the easiest to read.

19. Choose a font size that is also easy to read. There’s nothing worse than straining to read a newsletter. Most people won’t bother.

20. Ask recipients for feedback. Your newsletter can only get better if you listen to your readers.

21. Keep it simple. Long newsletters are tempting to write, but hard to read. If you have that much to say, consider breaking it up into multiple newsletters or publishing the extra information on a blog or other online venue.

22. Respect your mailing list. Don’t send too many messages in between newsletters or you will risk exhausting your list and will end up with an avalanche of unsubscribe requests.

23. Give readers a reason to look forward to your newsletter. Think about it carefully. Why do they want to read it? How can you make it better? What newsletters do you love receiving and why? These answers will help you develop a phenomenal publication.

About the Author:

Stephanie Chandler is the author of several business and marketing books including FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS. She is the founder of http://BusinessInfoGuide.com, a directory of resources for entrepreneurs and http://TheBusinessGrowthConnection.com, a marketing company specializing in electronic newsletters.